SERENE + EASTERN + METHODICAL

FORMULAE

 

To accurately represent a personal formula, a set of fashion product photographs will demonstrate line manipulation and direct line of slight. The formula concluded follows the defined terms of serene, Eastern and methodical. Throughout the imagery the element of “serene” will be explored in the lack of eclecticism, and is supported by the colour palette. Mostly neutral tones will appear however a contrasting red and a pale muted green are employed to balance the imagery and provide a strong focal point. The “Eastern” aspect of the formula will be conveyed implicitly through the subtle use of red and green. Angular lines and shapes are understood as the “methodical” element.

JASMINE EU
CREATIVE DIRECTION, STYLING, PHOTOGRAPHY + ILLUSTRATION

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